Present and future of video
Trends that bring a new nature of format // Video formats and concepts are having a huge and unexpected blooming through new media; till now, creators and owners were just moving their videos from original environments to the Internet, but now the evolution of new media forced to re-invent this way of communication to the new nature of the network. Video now is not
Global mind, local action
Once the internet and mobile blooming got past, the insane merger of the largest multinational corporations and the massive acquisition of small agencies by the huge international groups in the early 2000’s, everyone thought that commercial communication would consolidate as the solo-voice that globalization criticisms predicted. It means, a global rhetoric, an only style, predefined formats and a standard distribution in the media, yielded by a